In today’s mobile-first economy, it’s important to have a strong social media presence, and the most successful businesses work hard to meet their customers where they are – on social media. But it can be hard to understand the differences between platforms because each one is geared toward a different group of people and encourages a different way of communicating.
Some marketing experts don’t know what to do as each social media platform tries out new ways to share content. For example, at first glance, Instagram Stories and Snapchat Stories look a lot alike. How can each opportunity be used to its fullest, and what are the best ways to make the most of each site? This short guide explains the differences between Instagram Stories and Snapchat Stories and lists the best ways that social media marketing experts do things.
What are stories and how do they work – Instagram Stories Vs Snapchat Stories
It takes a lot of time and effort to post on social media. Users choose which photos and videos to share with their friends and followers. Anything posted to a user’s profile stays there forever unless the user deletes it. Users will think about content, filters, and captions for a long time because each post adds to their personal brand. But what about the everyday things you want to tell your friends about but don’t need a permanent post? Bring in the idea of a “story.
“Stories were first introduced by Snapchat and then added to Instagram as a way to make it easier and more spontaneous to share what’s going on in your life on social media. Through Stories, people can post a series of photos or videos that show an event from beginning to end. They give a sneak peek into the life of a friend, famous person, or influential person. Since Stories only last for 24 hours, there is less pressure to make a perfect post that will last forever. Most stories are posted right after they are taken, which makes them seem much more current and real.
A list of Instagram video editing apps is also available. Check out.
Snap -vs- Insta: Similar features, different audiences
It seems like every time Snapchat or Instagram adds a new feature, the other one does too, which can make it harder to tell the difference between the two. Both platforms have tools that let you change the look and feel of a photo from your camera roll, but Snapchat’s version of the “filter,” which uses augmented reality to add funny face features, flower crowns, or dog ears to a photo or video as you take it, opened the door to the art of making entertaining stories. Instagram’s old “filters” only changed the photo’s color, tone, and sharpness, but Facebook quickly made its own “face filters” to compete. Stickers can be added to photos on both Snapchat and Instagram, but Bitmoji is only available on Snapchat. Want to add a poll, your location, or the names of your family and friends to your story? You should do that with Instagram. Users can choose who can see which Stories or all of their Stories by changing their privacy settings. This is similar to socially segmenting who sees which posts. Instagram and Snapchat’s biggest difference? How old are the people who use it every day? Only 20% of Instagram users are under 24 years old, while 58 percent of Snapchat users are under 24. This age group shows how each platform is used for different things, such as sharing content, connecting with friends, or talking to brands and celebrities.
From the point of view of a marketer, Instagram Stories vs Snapchat Stories
From a marketing point of view, the biggest difference between the two is how and which customers use each platform. Instagram is a much more public forum than Snapchat, which is used by people who want to talk privately with close friends. Because Snapchat doesn’t let users post photos or videos to their profiles that stay there forever, it has a much more transactional and temporary way of communicating. When Instagram Stories came out, users didn’t have to sign up for a new platform or learn how to use it. Instead, it was a new feature on the same platform they used every day. Instagram users say they like it better than Snapchat because they can interact with other people’s photos by liking and commenting on them and because they can tag friends and family in their stories. Because of these extra features, Instagram has more daily active users than Snapchat (800 million in 2017 vs. 187 million in 2017), and research has shown that this means Instagram has a better return on investment than Snapchat.
Because Instagram posts are public, they can also be used to get current and potential customers involved in campaigns that use user-generated content. During social media contests, brands ask Instagram users to spread the word by posting their own photos and videos that have something to do with the brand. Some of these campaigns have been very successful, with more people talking about them on social media and news sites than any other marketing method.
Also, you can read the Instagram editing apps if you’re interested.
Companies that want to grow their social media presence can buy advertising space on Snapchat or Instagram in the form of sponsored geofilters, creative tools, and lenses, as well as ads with attachments and sponsored posts. By 2020, the world’s sales of mobile ads are expected to reach $196 billion. Snapchat and Instagram are both competing for this money.
Whether you choose to interact with customers on Instagram, Snapchat, or both, we suggest adapting the content and style of your posts to the platform and making a personal connection. For example, you could take them Behind the Scenes of a fashion show, host a Q&A, or have a celebrity takeover. When brands need to be active and relevant across all channels all the time, it can be hard to come up with enough content. However, the content that your most passionate customers make is one of the most powerful tools in your marketing toolbox. You can share user-generated content on all of your digital channels, and it’s a great way to get your followers’ attention and keep them coming back.
