Even though most organizations have a plan for developing mobile apps, they still don’t know what kind of mobile app will work best with their plan.
The answer to this question will depend on the organization’s business model and how it runs, but there is one type of app that has been successful with both internal and external stakeholders. This is a mobile app solution for Utility. Let’s discuss reasons to use utility mobile apps. Before we get into more specifics, let’s talk about a few things.
What Are Utility Mobile App Solutions
Utility apps are apps that help the user meet their functional needs by doing simple tasks that they would have had to do by hand otherwise. They can be as simple as paying the bills or letting employees in the field know how their work is going. Depending on who the app is for, its features will be different.
The Following Functions Could Be Targeted:
Customers: Utility mobile application solutions address common customer pain points like scheduling appointments, paying bills, and getting answers to questions from customer service.
Employees: Employees need utility apps so they can get in touch with the different parts of the company with just a few taps and clicks. This will cut down on the huge communication gap and save time and money that would have been lost because of it. Apps for automating Human Resources, Finance, Leave, and Field Staff save time, money, and valuable man-hours.
Vendors and channel partners: One of the most important uses for mobile apps in organizations is to check on the status of logistics and update the supply chain.
Read this article if you’re interested in the best utility apps for Android.
Few Reasons Why Your Company Might Want to Have a Strategy for Utility Apps:
Low rate of removal:
One of the most important things to remember when making enterprise mobile apps is that they will be deleted every 5 days unless the user really needs them. Utility apps are always being used, so people rarely delete them.
Stickiness:
Customers, employees, and channel partners are more likely to stay with your company if they use your app often and talk to your company directly. One can use these kinds of utility apps as a way to talk to both employees and customers and get their valuable feedback.
For being a loyal customer or a top performer, you can get instant gratification on your utility app in the form of reward points and goods you can exchange for something else.
AllianceTek’s mobile application development services are working on instant gratification systems to encourage sales channel partners to be better connected and rewarded by the organization. This is a key part of keeping the channel partner involved in your business.
Automation:
When making a mobile app, it’s important to remember that utility mobile app solutions can automate a lot of processes and save time and money that would have been spent on traveling to get things done. Best practices in the industry say that they can also do both at the same time.
This makes it easier for customers to do business with your company every day and keeps you in mind for future purchases. It also saves money by automating processes and reducing the number of people needed to do the same work.
Business process reengineering:
Utility apps are often a part of business process reengineering, where the processes are streamlined and improved by using these apps. The automation of workflows in the finance approval process is a classic example of process optimization.
Overall, utility mobile apps can be beneficial for organizations because they can help with communication and collaboration among employees, customers, and other stakeholders. In addition, utility apps can help to streamline processes and improve efficiency.
