About once every few years, a new app changes how we use social media. In 2022, TikTok, a social media platform for sharing videos, is the most used app in the world.
It’s fun for the kids. Adults don’t understand it. But there is no doubt about how popular it is.
Whether you like it or not, social media is going through a big change as new platforms catch the zeitgeist of culture. They offer new and different ways to talk to each other.
There are always new waves of people using new social media platforms. From Myspace in 2005 to Facebook in 2008 and then Instagram in 2014 (with a short stop at Snapchat): We are always hesitant to move to a new social platform, but in the end, the popularity of the platform forces us all to join.
In 2022, the app TikTok is the most popular thing.
What is TikTok? TikTok is not an easy platform to understand at first glance. It has a mix of music, lip sync videos, comedy, and microblogs. It has even led to the growth of a competing app called Triller, which is trying to steal some of the app’s attention.
In this article, we’ll talk about TikTok’s history, who owns it, and how users and advertisers are using it to their advantage.
Who came up with TikTok?
In 2014, a social media app called Musical.ly (which is pronounced “Musical-ly”) became a huge hit with people ages 13 to 18. The main point of Musical.ly was to let people make videos that mixed popular songs with videos made by other people (often called Musers). Most people used the app to make videos where they danced and lip-synced to songs. By the middle of 2017, more than 200 million people used the Musical.ly app.
In 2016, the Chinese company ByteDance made an app called Douyin that competed with Musical.ly. The app was first only available in China. To make it more popular around the world, it was renamed and rebranded as TikTok. Within a year, more than 100 million people were using the TikTok app, and the popularity of lip sync videos kept going up.
At the end of 2017, ByteDance paid $800 Million to buy Musical.ly. Bytedance combined the user accounts of Musical.ly and TikTok in 2018, making TikTok the name of the new app that combined the two.
With a single brand and group of users, the app became very popular very quickly. Early in 2018, TikTok surpassed Instagram, WhatsApp, and YouTube to become the most downloaded app on the Apple App Store. As of July 2019, more than 500 million people have downloaded TikTok from the Google Play Store.
Also, check out the most popular social media sites 2022.
Who’s on TikTok?
In China, TikTok is called Douyin, and it has more than 250 million users right now. The app is called TikTok everywhere else and can be used in 154 countries around the world.
At the moment, 40% of TikTok users live outside of China. India has a large number of users and is responsible for about 25% of all app downloads to date. As of March 2019, there were about 14 million TikTok users in the US.
The 2019 Internet Trends Report showed that Chinese internet users spent more than 600 million hours per day watching short videos. As of 2022, more and more people are using TikTok, and the app is a major player in the social media world.
Why do people use TikTok?
When a new app comes out and starts to get more and more popular, it can be hard to see why it’s necessary.
Instagram seemed like a simple photo filter app for a few years, but it slowly grew into a social platform and a tool for building brands. When Snapchat stories first came out, they seemed silly. But as they became more popular, Instagram basically stole the idea, and now Instagram Stories are the most popular thing on social media. With its confusing hashtags, Twitter eventually became a new way to keep up with news and events.
When it comes to TikTok, there is a huge market of people who want to spend a few minutes of their day doing something fun. If a video is interesting or catchy, the algorithm will quickly share it on the “For You” page, where it will get millions of views.
What is the point of TikTok?
Anyone with a TikTok account can make videos with music, visual effects, and even special filters. The goal is to make videos that stop people from scrolling and get their attention in the first few seconds.
The more time a TikTok user spends on a video made by a creator, the more likely it is to go viral.
The TikTok For You Page is the most popular part of the app, and it’s where users find new content that the TikTok Algorithm suggests. When a user opens the app, the For You Page is the first thing they see.
TikTok is a lot like apps like Twitter and Instagram in that it is based on what’s popular and hashtags that help users find content.
TikTok is a good platform to join and try out if you have a business or personal brand that makes videos. Every fact about TikTok shows that it will continue to grow until at least 2022. As the TikTok app gets older and more popular, its ability to offer advertising and promotion opportunities will likely become a bigger part of how companies market online.
Leave a Reply